James Gray Group: Email Marketing Automation
We focus on helping you have more conversations. Our Chatbots seamlessly integrate with your CRM database and engages.
Increase in Website Conversion
More leads Added to Your CRM
Less Mistakes in Data Uploads
More Qualified Conversations
James Gray Group is a recruiting agency, covering UK and USA and focused on international construction recruitment.
James Gray Group’s mission is to be the trusted expert in the attraction, retention and development of talent in the global construction and engineering sector.
What James Gray Group needed was to make a revolutionary change in their email marketing to engage their candidates and clients effectively. But they needed a partner to manage email marketing campaigns, and collect data in one place.
James Gray Group had previously used various email partners but their biggest challenge was that transferring data to their email platform. This process was always very rigid and time-consuming for their internal marketing team.
They wanted to look for a modern emailing solution that would allow them to send mass emails with the ability to quickly launch campaigns without any manual data exporting.
Elay has a two-way integration with Vincere and by using elay’s email automation solution, James Gray Group were able to launch multiple campaigns directly from real-time data in their Vincere database.
Elay allowed James Gray Group to launch campaigns on behalf of their consultants and fully automate the re-engagement of candidates from their database at scale to quickly gain ground in new markets and build active talent pools.
Using elay helped James Gray Group in reactivating their legacy candidate by using automated chat solutions and updating their profiles on Vincere.
Vincere two-way integration
Launching multiple and mass email marketing campaigns
Re-engaging legacy candidates
Updating and populating fields on Vincere
elay was brought in to first take on the challenge of refreshing a 300K+ candidate database. By carefully deloging personalised and automated chatbot, elay was able to engage with over two third of the database and refresh legacy information.
Using elay’s solutions, James Gray Group made placements directly from their database.
Reduce job board sourcing by placing candidates directly from their database
Increased their candidate engagement by 43%
Refreshing legacy candidate data to their advantage
Having a fully automated email and SMS solution that has a two-way integration with our CRM system has been revolutionary for us as a growing business
Fabiana Fionda
Marketing Communications Manager, James Gray Group