James Gray Group: Email Marketing Automation


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James Gray

James Gray Group is a recruiting agency, covering UK and USA and focused on international construction recruitment.

James Gray Group’s mission is to be the trusted expert in the attraction, retention and development of talent in the global construction and engineering sector.

James Gray Challenge

What James Gray Group needed was to make a revolutionary change in their email marketing to engage their candidates and clients effectively. But they needed a partner to manage email marketing campaigns, and collect data in one place.

James Gray Group had previously used various email partners but their biggest challenge was that transferring data to their email platform. This process was always very rigid and time-consuming for their internal marketing team.

They wanted to look for a modern emailing solution that would allow them to send mass emails with the ability to quickly launch campaigns without any manual data exporting.

How elay helped James Gray

Elay has a two-way integration with Vincere and by using elay’s email automation solution, James Gray Group were able to launch multiple campaigns directly from real-time data in their Vincere database.

Elay allowed James Gray Group to launch campaigns on behalf of their consultants and fully automate the re-engagement of candidates from their database at scale to quickly gain ground in new markets and build active talent pools.

Using elay helped James Gray Group in reactivating their legacy candidate by using automated chat solutions and updating their profiles on Vincere.

elay provided James Gray Group with:

  • 1

    Vincere two-way integration

  • 2

    Launching multiple and mass email marketing campaigns

  • 3

    Re-engaging legacy candidates

  • 4

    Updating and populating fields on Vincere

Results of a successful partnership

elay was brought in to first take on the challenge of refreshing a 300K+ candidate database. By carefully deloging personalised and automated chatbot, elay was able to engage with over two third of the database and refresh legacy information.

Using elay’s solutions, James Gray Group made placements directly from their database.

James Gray Group succeed in:

  • 1

    Reduce job board sourcing by placing candidates directly from their database

  • 2

    Increased their candidate engagement by 43%

  • 3

    Refreshing legacy candidate data to their advantage


Having a fully automated email and SMS solution that has a two-way integration with our CRM system has been revolutionary for us as a growing business

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