• Client: James Gray
  • Case: How elay helped James Gray to increase their candidate engagement by 43%.

Email marketing is a crucial part of the modern marketing tech stack, but managing all the data and launching campaigns can be very costly in terms of time and resource.

In this case study, we will be exploring how James Gray Group used elay’s automation solution to enable them to launch campaigns in real-time and increase candidate engagement by 43%!

James Gray

James Gray Group is a recruiting agency, covering UK and USA and focused on international construction recruitment.

James Gray Group’s mission is to be the trusted expert in the attraction, retention and development of talent in the global construction and engineering sector.

James Gray Challenge

What James Gray Group needed was to make a revolutionary change in their email marketing to engage their candidates and clients effectively. But they needed a partner to manage email marketing campaigns, and collect data in one place.

James Gray Group had previously used various email partners but their biggest challenge was that transferring data to their email platform. This process was always very rigid and time-consuming for their internal marketing team.

They wanted to look for a modern emailing solution that would allow them to send mass emails with the ability to quickly launch campaigns without any manual data exporting.

How elay helped James Gray

Elay has a two-way integration with Vincere and by using elay’s email automation solution, James Gray Group were able to launch multiple campaigns directly from real-time data in their Vincere database.

Elay allowed James Gray Group to launch campaigns on behalf of their consultants and fully automate the re-engagement of candidates from their database at scale to quickly gain ground in new markets and build active talent pools.

Using elay helped James Gray Group in reactivating their legacy candidate by using automated chat solutions and updating their profiles on Vincere.

elay provided James Gray Group with:

Results of a successful partnership

Using elay’s solutions, James Gray Group made placements directly from their database.

James Gray Group succeed in:


Having a fully automated email and SMS solution that has a two-way integration with our CRM system has been revolutionary for us as a growing business

Fabiana Fionda
Marketing Communications Manager, James Gray Group

Accelerating Recruitment Conversations.

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